Accessibility Statement

Accessibility Statement

At Prince x Mott, we believe that great activewear and streetwear should be accessible to everyone - and that includes our website. We are committed to ensuring that princexmott.com is accessible to people with disabilities, and we are actively working to improve the experience for all of our customers.

Our Standard

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with disabilities, including those who use screen readers, keyboard navigation, or other assistive technologies.

What We Have Done

We have taken the following steps to improve the accessibility of our website:

  • Product image alt text: Every active product on our store has been reviewed and updated with descriptive, meaningful alt text, so that customers using screen readers can fully understand each product - including garment details, colours, model information, and shot type.
  • Keyboard navigation: We have reviewed our site for keyboard accessibility, including navigation menus, product pages, size selectors, and the checkout flow, to ensure customers who cannot use a mouse can complete a purchase.
  • Focus states: We have ensured that interactive elements display a visible focus indicator when navigated by keyboard, so keyboard users always know where they are on the page.
  • Colour contrast: We aim to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text and interactive elements, in line with WCAG 2.1 Level AA requirements.
  • Semantic structure: Our pages use proper heading hierarchy and semantic HTML to support screen readers and other assistive technologies.
  • Skip navigation: A skip to main content link is available at the top of each page to help keyboard and screen reader users bypass repeated navigation elements.

Known Limitations

While we have made significant efforts to improve accessibility across our website, some areas may not yet fully meet WCAG 2.1 Level AA. These include certain third-party app integrations and interactive components that are outside our direct control. We are committed to identifying and addressing these limitations on an ongoing basis as part of our continuous improvement process.

How to Get Help

If you experience difficulty accessing any part of our website, need product information in an alternative format, or would like to provide feedback about the accessibility of princexmott.com, please contact us:

Email: hello@princexmott.com
We aim to respond to all accessibility requests within 2 business days and will do our best to provide the information or assistance you need.

We genuinely welcome your feedback. Hearing from customers about their experience helps us continue to improve.

Our Ongoing Commitment

Accessibility is not a one-time project - it is an ongoing commitment. We regularly review our website and update our practices as standards evolve and as we introduce new products and features. This statement will be updated to reflect any significant changes to our accessibility practices.

Last updated: July 2026